Baroque and Beyond: SocialSix explores Dresden
August 20, 2025
SocialSix explores Dresden
In August, Dresden Convention Service invited the trade magazine *Tagungswirtschaft* and the team from SocialSix to discover the city as a conference and event venue. The two-day programme included visits to hotels, event venues and business and scientific institutions – and impressively demonstrated how Dresden bridges the past and the future.
Day 1: History, Industry and Creativity
The event kicked off at the Penck Hotel Dresden, where Justine and Charlotte from SocialSix were staying. With 174 rooms, six meeting rooms and works by the artist A. R. Penck, the hotel combines art, design and professional facilities for meetings.
The Ostra site demonstrated just how diverse Dresden can be, with its industrial halls, refurbished studios and a lake-side stage for creative open-air events. Just a few minutes away, the Löwensaal in the former bank building offered a completely different setting: a magnificent ballroom with ornate details – ideal for exclusive business events.
Finally, the Kraftwerk Mitte site brought together culture, the creative industries and business. Alongside modern event spaces, the Neonworx co-working space impressed visitors with its ‘Kunsthalle’ and historic crane arm. The visit was rounded off with a tasting session at Lohrmanns Brew brewery.
The roof terrace of FELIX am Zwinger offered a special view over the city – a highlight for events with a panoramic vista. The day concluded with the ‘Forum Unternehmensevents – Meet MICE Dresden’ at the Transport Museum, where, amidst classic cars and interactive exhibits, visitors were able to experience the versatility of museum spaces.
Day 2: Future-oriented topics and innovation
On the second day, the focus turned to Dresden’s role as a centre for business and science. At CONFGAMES, it was demonstrated how event rallies transform traditional formats into interactive experiences and create new ways for people to come together.
At ostec GmbH, the spotlight was on the planned AI conference ‘Brains on Silicon’. It is due to take place on 22 and 23 October 2025 at the International Congress Centre Dresden and aims to build bridges between science, business and society.
The CeTI Bar at TU Dresden’s Innovation Centre offered a glimpse into the future: here, robots serve food, whilst Ameca and the robot dog Spot bring the interface between research and everyday life to life. The Cluster of Excellence also includes launchhub42 ComSpace – a modularly designed meeting place with a roof terrace that brings together start-ups, researchers and investors.
The conclusion
Dresden combines the Baroque with high-tech, history with innovation. Within a very compact area, the city offers an impressive variety of attractions: from classic hotels and extraordinary event venues to places where cutting-edge technologies are being developed. Dresden thus presents itself as a MICE destination that brings together tradition and the future in a unique way.
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