© Annette Riedl

Study Tour Best MICE Places in Dresden

We look back on a networking evening and two days of Famtrip.
It was a great pleasure to show the participants our beautiful congress city Dresden!

A big thank you to all our partners for their support.

MICE-Networking Lounge

The MICE Networking Lounge of the agency ILLERHAUS Marketing  took place in Europe's first adventure winery, in Schloss Wackerbarth. Business contacts were deepened and cooperation opportunities were discussed in detail in a familiar, exclusive and cosy atmosphere.

Famtrip Day 1

  • We start our day at the Steigenberger Hotel de Saxe with a house tour right next to the beautiful Frauenkirche.

  • Then half of the group went to the Zwinger Xperience. Here, virtual reality, 270° projections and audio technology bring the history of Dresden's Zwinger to life.

  • The other half of the group experienced a city tour of a different kind: TimeRide GO!At 9 stations, city history was brought to life with 360° animations, sounds and smells.

  • A house tour and a 3-course lunch on just one plate then awaited at the Hilton Dresden was waiting for us.

  • Well fortified, we went to the LÖWENSAAL Dresden. In the listed bank building, you can even celebrate in a room with an original safe door.

  • Further on we went via Dresden's most popular shopping mile, Prager Straße, to the First Class Hotel Pullman Dresden Newa for a house tour.

  • After a break, it was off to the Felix im Lebendigen Haus for networking with drinks and a view of the Zwinger.

  • At the end of the day, it was off to the Rudolf Harbig Stadium for the international football match between the German women's national team and France. We were cheering from the VIP lounge.

Famtrip Day 2

  • The second day started with a tour of the hotel. The Bilderberg Bellevue Hotel Dresden, where sustainability is lived, is located directly on the Elbe. Holder of the "Certified Green Hotels" certificate, ambassador for e-mobility & next year a photovoltaic system will also be added to the roof.

  • The former "Europa Pavilion" is now the Ostra Dome, which is adjoined by the Ostra Studios. The green spaces and water areas on the grounds invite you to open-air events.

  • We spent the short distances through Dresden in the Gourmetliner. Transport and culinary delights are combined in the restaurant and event bus.

  • Finally we went to the Glass Factory of Volkswagen. We were allowed to visit the production facility of the all-electric vehicle model ID. 3. With the "way to zero", Volkswagen is also setting the path for sustainability at events.

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