© MEET GERMANY / Andreas Schebesta

Meet Germany Summit Munich

Meet Germany Summit Munich from 5 to 6 July

The largest network of the MICE & Business Travel industry invited to the Summit in Munich and of course we were there!

On 5 July we went to Munich and directly from the train to the Showpalast Munich, the spectacular location of the Forum. The training & warm-up was held by Tom Inden-Lohmar on the topic of Soul Brand. He gave us an impression of how to become a soul brand and how relevant the aspects of unique selling proposition and storytelling are.

On 6 July, we were able to present #DresdenConvention at the Forum and network with visitors and exhibitors. The news from Dresden and the surrounding area and the topic of sustainability were particularly in demand.
With partner specials, keynote speeches and a sustainability tour, the programme was well filled so that the time flew by. The focus of the day was on the topic of 365 days of communication. Here, challenges and success stories were exchanged. Furthermore, there were exciting panel discussions on topics such as digitalisation, employer branding, trend scouting, and much more.
A wonderful conclusion to this cool networking event was the after-work party at Absolutely Upside East. In a relaxed atmosphere with music and drinks, we ended the day above the rooftops of Munich.
On 23 & 24 August is Meet Germany Summit in Berlin. We are looking forward to meeting you!

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